Helping hardware founders build better companies.

We are excited to announce that Hardware Workshop is coming back to New York on October 19th and 20th.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

This is for startups that are going from an idea to successfully shipping their first product. We have 12 different 60 minute sessions, taught by experienced operators, covering a variety of topics from defining your product to picking the right suppliers to successfully launching your company.

Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics are the following:

  • Building press relationships.
  • Launching a product.
  • Product development process.
  • Defining your brand.
  • Prototyping.
  • Selecting a supplier.
  • Building your initial team.
  • Certifications.
  • Funding a hardware startup.
  • IP and patents.
  • B2B Distribution
  • B2C Distribution
  • Hardware founder panel.

Thursday, October 19th – Friday, October 20th.

  • Doors open at 9:00am
  • Sessions run every hour (10am – 1pm, Lunch, 2pm-5pm).
  • Followed by Happy Hour

NewLab, Building 128, Brooklyn Navy Yard, 63 Flushing Ave Brooklyn, NY 


This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

First you have to apply. We only have 100 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.


Once you are accepted you will be emailed a code to purchase your ticket.

Who Is Teaching?

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, the best tools in the world for mobile photographers. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros


Ben Einstein – Bolt
Ben Einstein is an experienced product designer and entrepreneur. Ben is currently a partner at Bolt, a seed-stage venture capital fund that invests at the intersection of hardware and software. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.@BenEinstein


Maureen Coiro – Peloton
Maureen is a Senior Product Manager at Peloton, where she manages development of next generation fitness equipment with an international team of hardware engineers and designers. Formerly, she held a similar role at MakerBot, managing development of the Replicator Z18 and next generation 3D printers. Maureen holds a dual degree in Mechanical Engineering and Product Design from RPI and an MBA from Georgetown University. She enjoys running, cycling, and attending various design events.


Bill Drislane – Dragon Innovation
Bill is the VP of Manufacturing and Engineering for Dragon Innovation. Authority on Quality and Reliability Engineering. Formerly VP of Quality for Euro-Pro and Director Asia Pacific for iRobot, Bill holds Bachelor’s and Master’s Degrees in Engineering, as well as an MBA, from Cornell University. Little known fact: Bill is a second degree black belt in Taekwondo.


Emily Heyward – Red Antler
Emily Heyward is co-founder and Chief Strategist at Red Antler, the leading brand company for startups. Founded in 2007 and based in Brooklyn, Red Antler is a multi-disciplinary team of strategists, designers, and marketers. Working closely with founders, Emily has led branding efforts for top companies such as Casper, Allbirds, and Birchbox. After beginning her career in advertising, she started Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily lives in Brooklyn with her wife and dog.


Ted Ullrich – Tomorrow Lab
Theodore Ullrich is the Founder of Tomorrow Lab®, an internationally recognized product design and engineering studio based in New York City. Tomorrow Lab develops smart hardware products for a better tomorrow. Ted believes the combination of science and design can allow small startup teams to develop new technology products that solve big problems. Ted holds a Masters of Industrial Design from Georgia Tech, a Bachelors of Inventive Design Engineering from Purdue University, and has taught design studio courses at Drexel University in Philadelphia, the Georgia Institute of Technology, and the Copenhagen Institute of Interaction Design in Denmark.


Nora Levinson – Caeden
Nora is the CEO and Co-Founder of Caeden, a fashion-forward wearables company that uses technology and design to inspire dynamic and engaged living. As a Mechanical Engineer with an M.S. from Stanford, Nora quickly built her expertise in manufacturing complex connected devices by moving to China to develop products and strategy for Jawbone, Skullcandy, Incase, and Harman. At Caeden, Nora and team recently launched their Sona Connected Bracelet for mind and body, which focuses on overall wellness by training resilience to stress via guided meditations, along with heart-rate based activity tracking.


Chris Quintero – Bolt
Chris Quintero is an Associate at Bolt where he is a member of the investments team. Bolt is a different kind of venture capital fund, designed from the ground-up to address the needs of early-stage startups at the intersection of hardware and software.  Chris has a mechanical engineering background and previously worked on international development projects in Chile, Vietnam, and Cameroon. He splits his time between the rapidly emerging Boston and NYC hardware startup ecosystems.

Thank You To Our Amazing Partners


Image Credit: Anthony Quintano via Creative Commons