Helping hardware founders build better companies.

We are excited to announce that Hardware Workshop is coming back to New York on October 22nd and 23rd.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

This is our Level 1 program, for startups that are going from an idea to successfully shipping their first product. We have 12 different 60 minute sessions, taught by experienced operators, covering a variety of topics from defining your product to picking the right suppliers to successfully launching your company.

Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics are the following:

  • Building press relationships.
  • Driving consumer awareness.
  • Creating your brand.
  • Hardware prototyping on a budget.
  • Selecting a supplier.
  • Navigating manufacturing.
  • How to build press relationships/
  • Building your initial team.
  • Certifications.
  • Funding a hardware startup.
  • IP and patents.
  • Hardware founder panel.

Thursday, October 22nd – Friday, October 23rd.

  • Doors open at 9:00am
  • Sessions run every hour (10am – 1pm, Lunch, 2pm-5pm).
  • Followed by Happy Hour

Microsoft Technology Center, 11 Time Square, 7th Floor, New York, NY


This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

First you have to apply. We only have 100 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.


Once you are accepted you will be emailed a code to purchase your ticket.

Who Is Teaching?

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, the best tools in the world for mobile photographers. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

Leslie Borrell

Leslie Borrell – SOLS
Leslie is currently the SVP of Engineering and Technical Operations at SOLS building a platform for mass customization. Throughout her career, she has helped teams develop the principles, practices, and values that allow organizations to deliver great products to market. She has introduced and fostered agile systems across large organizations, leveraging test driven development and continuous delivery to create successful global platforms. She is excited to disrupt physical product development space with the platform and processes that are being developed at SOLS.


Ben Einstein – Bolt
Ben Einstein is an experienced product designer and entrepreneur. Ben is currently a partner at Bolt, a seed-stage venture capital fund that invests at the intersection of hardware and software. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.@BenEinstein


Alexandra Fine – Dame
Alexandra Fine is the co-founder of Dame Products, which is devoted to proving that sex can be equally as pleasurable for both men and women and aiding that assertion with creative, well-designed and flawlessly-executed sexual innovations. Eva, the first of these inventions, quickly became the #1 crowdfunded sex toy — catapulting Alex and her business partner, Janet Lieberman, into the spotlight for their uniquely engineered couples’ vibrator aimed at closing the pleasure gap. Having recently hit their $1 million mark in pre-sale revenue, Dame Products is primed for expansion and ready to keep making the world a better place, one vagina at a time.

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Matt Turck – First Mark Capital
Matt Turck is a Managing Director of FirstMark Capital, investing across a broad range of enterprise and consumer startups. Prior to FirstMark, he was a Managing Director at Bloomberg Ventures, the investment and incubation arm of Bloomberg LP, which he helped start. Previously, Matt was the co-founder of TripleHop Technologies, a venture-backed enterprise search software startup that was acquired by Oracle.Matt is passionate about building communities, and organizes two large monthly events, Data Driven NYC (which focuses on data-driven startups and Big Data) and Hardwired NYC (which focuses on the Internet of Things, 3D printing, and wearable computing).


Zack Schildhorn – Lux Capital
Zack Schildhorn is a Partner with Lux Capital, a venture capital firm focused on futuristic, cutting-edge technology companies. Zack has been with Lux since 2006 and has led and supported investments in areas including 3D printing, robotics, mobile photography, nuclear waste cleanup and metamaterials. He is a graduate of Cornell, lives in Brooklyn, and is an avid photographer and reef aquarist.

Ryan Vinyard – Highway 1
Ryan is a Mechanical Engineer who currently works at Lime Lab and Highway1, both PCH International companies. At the Highway1 startup incubator, Ryan helps startups navigate through prototyping and manufacturing processes on the way to production. Previous to joining Lime Lab, Ryan was at Motiv Power Systems working on 100%-electric buses where he was responsible for all mechanical design releases, interfacing with vendors, and installing and maintaining modules on the bus.Ryan holds a B.S. in Product Design from Stanford University.

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Norman Lowe – UL
Norman Lowe is the Program Manager of UL’s Startup Program and Knowledge Solutions for UL’s Consumer Technology Business Unit. He holds a Bachelor of Science degree in Electrical Engineering. Over his 10-year career with UL, he has held previous roles such as Engineering Leader and Project Engineer. His areas of expertise includes Audio/Video Equipment, Information Technology Equipment, Power Distribution, Motor Control Systems, Medical Equipment, Load Sensing Systems and Life Safety & Security. Prior to UL, he worked in the Power Distribution and Modular Motor Controller Industry in various roles, such as, Design Engineer, R&D Project Manager and Lab Manager. Prior to that, he co-founded a Tech Startup company, Connect2car, Inc and held the COO role for 4 years.

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Kate Shillo – Galvanize
I help manage investments for Galvanize Ventures. Previously I helped build and manage Lerer Ventures as Director of Operations for 4 years – an early stage tech investment firm in NYC with over 190 investments. Prior to I was an EA to Kenneth Lerer, Founder of Lerer Ventures and The Huffington Post, and launched my career as an EA to Martha Stewart at MSLO. I graduated with honors from Middlebury College and University of St Andrews, and serve on the Young Alumni Board of Suffield Academy.

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Ryder Kessler – Dipjar
Ryder Kessler is CEO of DipJar, which enables cashless generosity with its tip jar and donation box for credit cars. He’s a consummate coffee shop regular whose baristas are an extended family. Before starting DipJar, Ryder worked at cab-sharing startup Bandwagon and studied at Harvard. He also spent four years in an English Literature PhD at Columbia, picking up two Master’s degrees along the way.

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Matt O’Connor – Kinsa
Matt O’Connor is Director of Channels at Kinsa, maker of the world’s first app-enabled smart thermometer, where he leads channel sales and retail relationships. Matt has worked in sales and marketing for several hardware startups, including Pure Digital Technologies, creator of the Flip Video Camera, which was acquired by Cisco Systems. He holds an MBA from the University of Chicago Booth School of Business and a BA in History from UC Berkeley. Matt’s also a four-time marathon runner and an avid San Francisco Giants fan.

Greg Marsh – KeyMe
Greg is the Founder & CEO of KeyMe, a New York based start-up disrupting the locksmith industry with robotics and artificial intelligence. Before KeyMe, Greg was on the founding team of Aperia Technologies – a hardware technology company revolutionizing the commercial trucking industry ( Before start-ups, Greg worked in finance. He attended Columbia Business School and is a CFA charterholder.


Matt Witheiler – Flybridge Capital
Matt is a General Partner at Flybridge whose investment interests and experience broadly cover companies across the information technology sector including hardware, financial technology and education technology. He represents Flybridge on the boards of Convoke Systems and Dragon Innovation and serves as an observer at Carnival Labs and DataXu. Prior to joining the firm Matt spent 7.5 years in the hardware space, first helping to start and run and later serving in product roles at ATI Technologies. Matt holds a BA in Public Policy Studies from Duke University and an MBA from the Harvard Business School.

Jesse Derris

Jesse Derris – Derris & Company
Jesse Derris is the Founder and CEO of Derris & Company, a brand strategy and public relations firm headquartered in New York, NY. Before founding the firm, he served as Senior Vice President and Partner at Sunshine Sachs, where he led the firm’s work in a variety of verticals, including finance, crisis, digital, sports and real estate. Derris serves as a crisis counselor for major corporations and executives in media, finance, fashion, entertainment and sports, and invests in and advises consumer-facing start-ups at various stages of development. He is also an advisor-in-residence for the Columbia University Entrepreneurship Program.


Jake Levine – Electric Objects
Jake Levine is the Founder and CEO of Electric Objects, a new hardware company based in New York building a framed, wall-mounted, high definition screen with integrated computer for the home, made to display artwork from the Internet.

Jeff Mancini – Advisor
Jeff is an seasoned marketer and entrepreneur who’s serviced brands from early stage to Fortune 100 status. Some of his clients have included Nike, AT&T, GE, Samsung, Google, Philips, 3M, Bosch and J&J. With a diverse background including business strategy, brand development, and product innovation, he helps clients break through in a cluttered technology marketplace. He ran his own agency for 5 years and helped shape the innovation practices at both Interbrand and R/GA, two of the most regarded creative agencies in the world.

Scott Miller – Dragon Innovation
Scott is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses.

Thank You To Our Amazing Partners


Image Credit: Anthony Quintano via Creative Commons

  • Bernadette Hyland

    Fantastic workshop that delivers 1000% over what is described in the write up on the event. And really, how often does that happen?! There are many Meetups & startup fora. Most are filled with professional service advisors seeking new clients. Few workshops have the sheer concentration of product designers, engineers, and developers of this event. This NYC Hardware Workshop buzzed for two days with makers and inventors from New York, Washington DC, Quebec, Brazil and beyond. Everyone openly shared how to lessons learned and how to propel our projects and products to the next major milestone. Well worth attending if you’re a serious, smart hardware entrepreneur seeking the decoder ring! Clearly, this is an idea whose time has come. Kudos Marc Barros.

  • Frank Wang

    We are startup team based in Boston, applied for ticket yesterday, still waiting for approved. Hopefully we can join the meeting in NYC. Thanks.