Info

Helping hardware founders build better companies.

We are excited to announce our first Level 2 workshop! After 600 companies have been through Hardware Workshop, we felt it was time to take the next step in helping hardware startups build better companies.

What Is Hardware Workshop?

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What Makes This Workshop Unique?

We focus on teaching real, applicable lessons for building hardware startups. This Level 2 workshop in particular is the first content ever developed to help companies that are shipping a product (or very close to shipping) turn their product into a successful, scalable hardware business. We run these workshops on the side so we keep them cheap and incredibly high quality.

Who Should Attend?

This is a Level 2 program, which is for startups that have a product in market or are coming to market very soon. The content is focused on helping you go from a first product to a scalable hardware startup.

What Will I Learn?

Lots. We will have 10 different 60 minute sessions focused on helping companies turn their initial product into a successful, scalable hardware startup.

  • How to build and ship a new product on time.
  • Creating your supply chain quality process.
  • Logistics, logistics, logistics.
  • Building brand awareness and reaching customers.
  • Building distribution the right way.
  • Transitioning form a founder to a CEO.
  • Building a team.
  • How not to run out of money.
  • Funding a hardware startup from Seed to Series B.
  • Successfully launching new products.

When?

Thursday, April 30th – Friday, May 1st, 2015

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm (Thursday) and 10am – 4pm (Friday).
  • Followed by Happy Hour

Where?

PCH Innovation Hub – 135 Mississippi St, San Francisco, CA 94107

Cost?

$99.00

This includes two breakfasts, two lunches, beverages, and happy hour.
Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

How Do I Attend?

First you have to apply. We only have 100 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are close to shipping a product. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

How Do I Buy A Ticket?

Once you are accepted you will be emailed a code to purchase your ticket.

Who Is Teaching?

MarcBarros_150px

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, the best tools in the world for mobile photographers. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

Jenny Lawton

Jennifer Lawton – Makerbot
Jennifer is the past CEO of MakerBot and was responsible for the overall strategy and growth of the company, including strategic partnerships, product development, and retail. An experienced hardware builder Jenny was previously the COO for RAM Scientific, COO for Rockin’ Water, and SVP of Operations for Mercury Solar Systems. She is currently a board member of the Downtown Brooklyn Partnership.

Alan Henricks

Alan Henricks
Alan has spent his career in high technology with a variety of early stage, growing companies. He has been CFO of both private and public companies, with a number of successful liquidity events. He currently sits on the boards and audit committees of Roku, Ellie Mae, A10 networks and Applied Predictive Technologies. He was CFO of Pure Digital Technologies (Flip Video) from its early days until its sale to Cisco. He has been advisor or consulting CFO to numerous emerging hardware companies including Tile, Athos, Soundhawk, LittleBits, Sifteo and Livescribe.

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Stephan Ilberg – Anki
“Hardware is my passion.” Stephan has over 20 years of consumer and high tech marketing, business and product development experience. Before joining Anki in 2013 he lead Channel Marketing for Startups like Sling Media (Slingbox), Eye-Fi and other CE companies, implementing go to market strategies, finding ways to successfully launch new products and categories. His earlier years were defined by working in the US and Europe for large and mid size companies like Siemens, Silicon Graphics and Logitech.

ElizHamren

Elizabeth – Hamren
Elizabeth Hamren is an industry veteran with experience in product marketing, management, and development spanning nearly 20 years. Most recently, Elizabeth served as the Vice President of Marketing at Dropcam, a cloud-based Wi-Fi video monitoring service, acquired by Nest Labs, a Google company. Prior to Dropcam, Elizabeth was Vice President of Marketing at Plantronics and Vice President of Marketing at Jawbone. Previous leadership positions have included posts at OQO, Mayfield Fund and Microsoft. She is also serves on the Board of Directors at SNUPI Technologies and served as a Director of Cozi Group, Inc. Elizabeth has a BSE in Civil Engineering and Operations Research from Princeton University and a MBA from Harvard Business School.

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Monisha Perkash – Lumo BodyTech
Monisha Perkash is CEO & Co-founder at Lumo BodyTech. They are the makers of the Lumo Lift posture coach, one of TIME Magazine’s 25 Best Inventions of 2014, and are shaking up the wearable tech space with innovative designs to help people look and feel great. Lumo is backed by Madrona Ventures, Eric Schmidt’s Innovation Endeavors, and Jerry Yang’s AME Cloud Ventures. Monisha previously served as CEO and Co-Founder of TuitionCoach (acquired by SimpleTuition in 2009), where she oversaw the financing, launch, and general management of the start-up. After the acquisition, she stayed on with SimpleTuition as VP Products. Monisha has an MBA from Stanford and a BA from Yale.

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Blake Hennon – Anki
He currently is with the Anki team bringing Anki DRIVE to fans of gaming, racing, and fun as VP of Sales. Prior to Anki he was VP of Sales at Nyko Technologies where he launched a unique Android based controller. Blake also has held positions as Director of Trade Marketing at Warner Bros Interactive where he marketed Lego, Batman and Superman, worked at Activision driving sales of Guitar Hero, and for a marketing agency where he helped elevate the PlayStation 2 brand. Blake has an MBA from USC Marshall School of Business and a Bachelor of Arts in Psychology from UC Santa Barbara. He has lived, worked and studied in various places around the world including France, China and Guam.

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Alex Selig – SoundFocus
Alex is the Founder and CEO of SoundFocus a company with a simple mission – to help the world hear better. Alex has a BS and MS from Stanford University in Product Design and Mechanical Engineering respectively. He previously worked at Microsoft and product design firms (Lunar Design and D2M). Alex was also a part of Y-Combinator (Summer 2013) and the Mayfield Fellows program at Stanford which is a 9 month fellowship in entrepreneurship.

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Gary Roberts – Moment
Gary is seasoned operations executive who has also managed multiple supply chains in China over the last 15 years. He has held leadership roles in large companies such as Palm, Apple & Cisco while also working in startups which include Pure Digital Technologies, Looxice, Contour, Lyve, and Moment. His passion is working with great people and helping them grow as well as optimizing business operations and driving decisions based on KPI’s.

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Tyler Mincey – Stealth Startup
I was at Apple for 5 years managing the engineering development of the iPod product line as well as a few key new technologies like the touch screen for the first iPhone. On the education and mentoring side, I’ve been a teaching assistant and coach for the Smart Product Design Lab at Stanford. More recently, I was a partner at Fictive Kin building web and mobile products alongside partners like Betaworks and Atlantic Media, as well as organizing a conference called Brooklyn Beta. I’m currently running the product group at a stealth startup and trying to live a life I’ll be proud to tell the grandkids about.

Eric Klein – Lemnos Labs
My passion is imagining, engineering, and marketing innovative hardware products. I’ve had the opportunity to found successful startups, manage teams in highly successful, multi-national corporations, and provide capital to early stage startups. I’m a Partner at Lemnos Labs, the San Francisco based hardware accelerator helping lead the worldwide hardware renaissance. I’ve previously enjoyed product roles at Nokia, Sun Microsystems, Real Networks, Palm, and Apple.

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Ryan Petersen – Flexport
Ryan Petersen is the founder of Flexport.com, a global logistics company built around a modern web application. Backed by Google Ventures, Bloomberg, and First Round Capital. Flexport’s web-based platform makes it easy for companies to move goods between any two places on the planet. Our clients include many of the emerging powerhouses in the world of vertically integrated e-commerce and hardware manufacturing. Before Flexport, Ryan co-founded ImportGenius.com, the largest provider of data to the import-export industry. He has an MBA from Columbia Business School, a B.A. in Economics from UC Berkeley.

Thank You To Our Amazing Partners

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Image Credit: “Golden Fog, San Francisco” by runner310 – Flickr: Golden Fog. Licensed under CC BY 2.0 via Wikimedia Commons – http://commons.wikimedia.org/wiki/File:Golden_Fog,_San_Francisco.jpg#/media/File:Golden_Fog,_San_Francisco.jpg

Seattle

We are excited to announce that Hardware Workshop is coming back to Seattle on March 26th and 27th, 2015.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

Who Should Attend?

This is our Level 1 program, for startups that are going from an idea to successfully shipping their first product. We have 12 different 60 minute sessions, taught by experienced operators, covering a variety of topics from defining your product to picking the right suppliers to successfully launching your company.

What Will I Learn?

Lots. We will have 12 different 60 minute sessions.

  • Hardware development process.
  • Defining your product (customer need -> final product).
  • Creating your brand.
  • Prototyping, protoyping, prototyping.
  • Picking a supplier.
  • Crowdfunding.
  • Hardware by the numbers.
  • Building a team.
  • Funding a hardware startup.
  • Building press relationships.
  • IP and patents.
  • Building initial distribution.

When?

Thursday, March 26th – Friday, March 27th

Doors open at 9:00am
Sessions run every hour (except for lunch) from 10am – 5pm.
Followed by Happy Hour

Where?

Synapse Product Development – 1511 6th Ave, 3rd Floor, Seattle, WA 98101

Cost?

$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.
Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

How Do I Attend?

First you have to apply. We only have 100 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

How Do I Buy A Ticket?

Once you are accepted you will be emailed a code to purchase your ticket.

Who Is Teaching?

MarcBarros_150px

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, the best tools in the world for mobile photographers. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

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Ben Einstein – Bolt
Ben Einstein is an experienced product designer and entrepreneur. Ben is currently the Managing Director of Bolt, a seed-stage fund that invests capital, personnel, equipment, and expertise in hardware startups. Bolt provides companies with capital, staff, shop equipment, and extensive expertise with manufacturing and commercialization. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.@BenEinstein

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Kristin Toth Smith
Kristin is currently the CEO of Code Fellows, a digital trade school seeking to close the gap between the supply and demand for software developers. Prior, she served as Vice President of Supply Chain and Operations at zulily where she led the development and scaling of supply chain, logistics, and fulfillment processes, systems, and teams that were pivotal to the company’s rapid growth and sustained success from a $30MM run rate to a $400MM run rate. Prior to zulily, she held several leadership positions in eight years at Amazon.co. In addition, she is a mentor for TechStars Seattle and on the boards of advisors for several startup companies. You can find her @ktothsmith.

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Scott Miller – Dragon Innovation
Scott is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses.

Eric Klein – Lemnos Labs
My passion is imagining, engineering, and marketing innovative hardware products. I’ve had the opportunity to found successful startups, manage teams in highly successful, multi-national corporations, and provide capital to early stage startups. I’m a Partner at Lemnos Labs, the San Francisco based hardware accelerator helping lead the worldwide hardware renaissance. I’ve previously enjoyed product roles at Nokia, Sun Microsystems, Real Networks, Palm, and Apple.

Hardware Workshop Becky_Brown

Becky Brown – FiftyThree
Becky Brown is the Art Director for brand at FiftyThree, Inc., – maker of the award winning iPad app Paper, and the new stylus Pencil. Becky’s focus is the creation of meaningful connections between hardware and brand. Before joining FiftyThree, Becky worked on design language for Courier and Xbox products at Microsoft, and served as Art Director at LUNAR in California.

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Marcus Gosling – Highway 1
Marcus is Design Lead at Highway1. With a career spanning 25 years in design and new product development, Marcus brings a strong emphasis on customer discovery, validation and experience design to the Highway1 program. In 2004, Marcus co-founded IMVU.com with Eric Ries, author of The Lean Startup. In 2010, he left IMVU to lead design at Rypple.com — acquired by Salesforce in 2011. Graduating in 1999 from the Royal College of Art in London, Marcus joined IDEO San Francisco, serving clients including Kodak, Intel, Microsoft, AT&T and Hewlett-Packard.

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Erik Hedberg – Moment
Seattle-based designer / powder surfing enthusiast. Working on @Moment.

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Jeff Mills – Oculus / Facebook
A firm believer that great products happen through tightly integrated design and engineering, Jeff has led a range of multi-discipline projects for top medical and technology companies. He is currently working on bringing virtual reality to the world with Oculus VR.

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Nathan Theilman – UL
A Lead Engineering Instructor and Staff Engineer for the Consumer Technology Division of UL. He currently teaches public and private workshops and advises manufacturers on methods to effectively addresses product safety and global regulatory requirements. And over his 16-year career with UL, he conducted over a thousand product certifications in accordance with various national, regional and international product safety standards and directives. His areas of expertise includes Audio/Video Equipment, Information Technology Equipment, Power Tools, Office Furnishings, Power Supplies, Motors and other electrical components.

Hardware Workshop - Kyle Hart

Kyle Hart – Rhino Camera Gear
Kyle is the founder and CEO of the Puget Sound start-up, Rhino Camera Gear. Established less than three years ago in Kyle’s garage, their small team has raised almost $500K from crowd-sourcing platforms to bootstrap their way into the highly competitive camera gear industry. Rhino’s passion is for quality film making accessories that make compelling and cinematic video available to anyone from the amateur to the seasoned Hollywood professional.

Hardware Workshop - Ian MacDuff

Ian MacDuff – FiftyThree
Wrangler of electrons, weaver of firmware, and herder of cross-functional teams. Ian has spent his career developing consumer electronics and medical devices from inertial navigation systems and touchscreen remotes to drug delivery robots and defibrillators. He’s currently helping the world capture their creative ideas by putting Pencil to Paper.

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Roger Wylie
Roger is the Managing Partner of Kilpatrick Townsend’s Seattle Office. He focuses his practice on patent prosecution and counseling, and advises start-up and established corporations, venture investors and other intellectual property stakeholders with regard to all aspects of patent prosecution and acquisition, counseling, licensing and litigation. A prior Materials Engineer, Roger brings deep experience with hardware, medical devices, complex machinery, consumer goods, and software

Thank You To Our Amazing Partners

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Thank You To Our Community Partners

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Hardware Workshop - Synapse
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Image Credit: X-Weinzar via Creative Commons

Boston

We are excited to announce that Hardware Workshop is coming back to Boston on February 26th and 27th, 2015.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

Who Should Attend?

This is our Level 1 program, for startups that are going from an idea to successfully shipping their first product. We have 12 different 60 minute sessions, taught by experienced operators, covering a variety of topics from defining your product to picking the right suppliers to successfully launching your company.

What Will I Learn?

Lots. We will have 12 different 60 minute sessions.

  • Hardware development process.
  • Defining your product (customer need -> final product).
  • Creating your brand.
  • Prototyping, protoyping, prototyping.
  • Picking a supplier.
  • Crowdfunding.
  • Hardware by the numbers.
  • Building a team.
  • Funding a hardware startup.
  • Building press relationships.
  • IP and patents.
  • Building initial distribution.

When?

Thursday, February 26th – Friday, February 27th

Doors open at 9:00am
Sessions run every hour (except for lunch) from 10am – 5pm.
Followed by Happy Hour

Where?

Bolt – 110 Chauncy Street, Boston, MA 02111

Cost?

$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.
Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

How Do I Attend?

First you have to apply. We only have 100 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

How Do I Buy A Ticket?

Once you are accepted you will be emailed a code to purchase your ticket.

Who Is Teaching?

MarcBarros_150px

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, the best tools in the world for mobile photographers. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

BenEinstein_150px

Ben Einstein – Bolt
Ben Einstein is an experienced product designer and entrepreneur. Ben is currently the Managing Director of Bolt, a seed-stage fund that invests capital, personnel, equipment, and expertise in hardware startups. Bolt provides companies with capital, staff, shop equipment, and extensive expertise with manufacturing and commercialization. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.@BenEinstein

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Colin Raney – Formlabs + IDEO
Colin Raney is the chief marketing officer of Formlabs. Prior to joining Formlabs, he was managing director of IDEO Boston and an associate partner within the firm. At IDEO, Raney helped to pioneer the Business Design discipline, which uses design methodologies to develop new business ventures. Prior to IDEO, Raney was a hacker/developer for large-scale telecommunication systems. He has written for Harvard Business Review,Fast Company, and Rotman magazine. He is an advisor to several early-stage companies and a mentor at Techstars, Boston. He holds and MBA from Carnegie Mellon and bachelor’s degree from the University of North Texas. @ColinRaney

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Scott Kirsner- The Boston Globe
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Boston Magazine, and Variety. Scott is the author of the books “Fans, Friends & Followers” and “Inventing the Movies,” was the editor of “The Convergence Guide: Life Sciences in New England,” and was a contributor to “The Good City: Writers Explore 21st Century Boston.” Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and the Convergence Forum. @ScottKirsner

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Joanne Domeniconi – The Grommet
Joanne is founder of the Grommet, a product launch platform for innovative new market products for both B2B and B2C markets. Prior to founding the Grommet she was VP of Product Development at Keds where she developed a deep understanding of bringing new products to market on a grad scale. And early in her career she spent a lot of time understanding retail as a merchandiser/buyer for Stride Rite Corporation. Joanne is a graduate of Simmons College and resides in Massachusetts.

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Mark Roberge- Hubspot
Mark is Chief Revenue Officer of HubSpot Sales Products. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Prior to HubSpot, Mark founded and/or held executive positions at start-ups in the social media and mobile sector. Mark holds an MBA from the MIT Sloan School of Management and a bachelor’s degree in Mechanical Engineering from Lehigh University. @MarkRoberge

Brian Lee

Brian Lee – Highway 1
Brian is the Senior Electrical Engineer at Highway1 where he advises startup companies on the development of electronic systems. He specializes in RF and wireless products and has a successful track record of design and shipping hardware products at small start-ups and large corporations in regulated industries. His industry experience includes fixed broadband wireless, cable TV & data, cellular, automotive, heath information technology, and medical devices. He combines broad technical engineering skills with an education in business.

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Kit Hickey – Ministry of Supply
Kit Hickey is the co-founder of Ministry of Supply, a performance-professional menswear company out of MIT. The brand creates technically-advanced professional clothing and has been featured in the NY Times, Fast Company, Elle Magazine and on the TODAY Show. Ministry of Supply launched on Kickstarter, and quickly became the highest-funded fashion project of all time, raising over $420K. Kit has half an MBA from MIT and is a mountain lover. @Kit_Hickey

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Steve Schalfman – RRE Ventures
Steve is a Principal at RRE Ventures, focused on early stage investments in mobile services, hardware, and marketplaces. Prior to joining RRE, Steve was a Principal at Lerer Ventures, one of NYC’s most active seed funds.Steve was previously VP of Business Development at Stickybits Inc. /Turntable.fm and Director of Venture Investments at The Kraft Group. You can follow him on Twitter at @schlaf.

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Kat Ely – PlusFabrication
Kat is a co-founder and Principal Designer at PlusFab, an industrial design firm that believes in designing for scale from the start. Kat earned her BFA from Massachusetts College of Art and Design before starting a career that spans the breadth of the design and fabrication space: she’s worked on everything from half a million dollar glass sculptures to production plastics molding. At PlusFab, Kat has helped numerous startups navigate the design and prototyping process in a broad range of fields including medical devices, consumer electronics, and children’s toys, using her passion and experience to help bring their ideas to market.

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Bill Drislane – Dragon Innovation
Bill is the VP of Manufacturing and Engineering for Dragon Innovation. Authority on Quality and Reliability Engineering. Formerly VP of Quality for Euro-Pro and Director Asia Pacific for iRobot, Bill holds Bachelor’s and Master’s Degrees in Engineering, as well as an MBA, from Cornell University. Little known fact: Bill is a second degree black belt in Taekwondo.

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Andy Payne – Revenio, Angel Investor
Andy is a Boston based angel investor/advisor with several companies including Pebble, GrabCAD, Care.com, and HubSpot. He was the CEO and Founder of Revenio, an engine for executing sophisticated, long-running multi-channel marketing programs. Revenio’s patented flagship product is now shipping as Vignette Dialog. Andrew also co-founded Open Market (one of the first eCommerce IPOs) in 1994, where he co-invented and co-designed the company’s commerce architecture.

Thank You To Our Amazing Partners

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Image Credit: Werner Kunz via Creative Commons

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This is going to be our biggest year yet!

We started Hardware Workshop to help founders build better companies. The response over the last two years has been nothing short of amazing.

Each workshop is a 2-day event (10am-5pm) with 12 one hour sessions and includes breakfast/lunch/happy hour on both days. Our goal is to make this the highest quality workshop in the world for hardware startups. Founded by and created for hardware startups.

But what we’re most excited about this year is for the first time we are going to offer two program levels.

Level 1 – $75

Help hardware startups from idea to shipping a product. We will dive deep into important topics that help a hardware startup get off the ground. Very similar to the sessions we have been teaching so far, this program is perfect for anyone (B2B or B2C) that wants to bring a successful product to market. We cover:

  • Hardware development process.
  • Defining your product (customer need -> final product).
  • Creating your brand.
  • Prototyping.
  • Picking a supplier.
  • Crowdfunding.
  • Hardware by the numbers.
  • Building a team.
  • Funding a hardware startup.
  • Building press relationships.
  • IP and patents.
  • Building initial distribution.

Level 2 – $99

Help hardware startups to go from shipping version 1 to building a scalable businesses. We assume you have a product or are close to shipping your first version and are looking to learn more about winning the market, building a team, and successfully fundraising. We cover:

  • How to build and ship a new product on time.
  • Creating your supply chain quality process.
  • Logistics, logistics, logistics.
  • Building brand awareness and reaching customers.
  • Building distribution the right way.
  • Transitioning form a founder to a CEO.
  • Building a team.
  • How not to run out of money.
  • Funding a hardware startup from Seed to Series B.
  • Successfully launching new products.

We plan to cap each event at 100 participants in order to maximize the teaching environment. We expect each workshop to have 12 insanely qualified operators, who will each run a 60 minute session. The plan for the year is the following:

Level 1
Feb 26-27 @ Boston
Mar 26-27 @ Seattle
• Sep @ San Francisco
• Oct @ New York

Level 2
Apr @ San Francisco
• Oct @ Boston

We will announce each workshop as we get them organized. Enter your email on the left hand side of the page.

Thank You To Our Amazing Partners

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In 2014 we visited 5 cities, learned from 62 different teachers, and hosted 410 hardware entrepreneurs. Plus we we shared epic stories over several meals, lots of coffee, and plenty of beers.

Thanks to the all the teachers who graciously donated their time, the amazing sponsors who made this event affordable for startups, and to all the attendees for their thirst to learn.

We are looking forward to making 2015 even better!

ATTENDEE DATA
We hosted over 410 attendees in 2014 with San Francisco quickly reaching our cap of 100 attendees. It’s evident that the Bay Area is still home to the largest demand for hardware startups.

attendees

As part of applying for Hardware Workshop, we had all of the attendees fill out a survey about their companies. Here is the cumulative data.

Is This Your First Hardware Startup?
experience

Company Stage?
stage

Level of Funding?
funding

What Skills Are On Your Team?
team

ATTENDEE FEEDBACK
Our single focus is creating the best hardware workshop on the planet, which means attendee feedback is super important. We were ecstatic that our NPS score rose to 11% to reach 80! Even better we had over 33% of the attendees complete the exit survey, up from 25% the year before. Making our increase in NPS a testament to the amazing teachers we had this year.

How Likely Are You To Recommend Hardware Workshop?
We used an NPS survey to calculate the quality attendee happiness.

  • Average Score (out of 10) – 9.4
  • NPS – 80

Length Of Each Session
Each segment was about 45-50 minutes long with a short break in between each speaker. Attendees felt each segment was just about the right time length.

  • Too Short – 4%
  • Just Right – 90%
  • Too Long – 6%

Number Of Topics Per Day
Based on feedback from last year we reduced the day down to six sessions with three before lunch and three after. It sounds like this cadence is the perfect balance.

  • Too Many – 9%
  • Just Right – 85%
  • Too Few – 6%

Topics We Missed
There are a few topics that people wanted to more depth around.

  • How to fundraise – more detail about finding investors, pitching, and closing.
  • Building a team – from founding to hiring to structuring your organization.
  • Prototyping – more details on materials, ways, and process.

What People Said

“An MBA in hardware that takes 2 days, costs less than $100, and is taught by people who actually know what they are talking about.”

“This is great workshop. It gave us the end to end details nuts and bolts of HW Mfg and also how to navigate the pitfalls and mistakes. For any one new to HW, this workshop saved there months or years of time & Money. Great efforts and great jobs.”

“I traveled 2,500 miles and it was worth it. The format with excellent speakers made understanding the whole process from A to Z much easier. From vetting your idea to finding a US partner who knows the lay of the land in the manufacturing hubs of China, it was all laid out for us.”

“With a high level of expertise and experience of the speakers, this event is a must for aspiring HW developers. Really, the best event I have been to yet, in terms of all aspects.”

THANK YOU
Thank you to all the amazing sponsors. These companies continue to support the hardware movement.

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I’m excited to announce that Hardware Workshop is coming back to New York on October 24th and 25th.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, October 24th – Saturday, October 25th.

  • Doors open at 9:00am
  • Sessions run every hour (10am – 1pm, Lunch, 2pm-5pm).
  • Followed by Happy Hour

WHERE?
R/GA – 353 W 39th St, New York

COST?
$99

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I BUY A TICKET?
First you have to apply. We only have 75 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics are the following:

  • Building Real Press Relationships
  • How To Fund A HW Startup
  • Defining your brand
  • Refining to an MVP
  • Picking A Supplier
  • Creating True Fans
  • Hardware By The Numbers
  • Crowdfunding Success
  • IP On A Startup Budget
  • Prototyping, prototyping, prototyping.

WHO IS TEACHING?

Marc Barros – Moment
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone, which recently raised $450K on Kickstarter. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
Christina Mercando – Ringly
Christina Mercando is the founder and CEO of Ringly, a New York City-based fashion/technology company composed of designers and engineers dedicated to blending art and technology in meaningful ways. Prior to founding Ringly, Christina was the VP of Product at Hunch, a social recommendation service aiming to build a ‘taste graph’ of the entire web by intelligently connecting people to the things they love. Hunch was acquired by eBay in 2011 where Christina played a major role in improving the social shopping and merchandising experience across ebay.com.
Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, an early-stage seed fund focused exclusively on hardware startups. In addition to seed capital, Bolt invests full-time staff, shop equipment, and extensive expertise with manufacturing and commercialization. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
Jesse Derris – Derris & Company
Jesse Derris is the Founder and CEO of Derris & Company, a brand strategy and public relations firm headquartered in New York, NY. Before founding the firm, he served as Senior Vice President and Partner at Sunshine Sachs, where he led the firm’s work in a variety of verticals, including finance, crisis, digital, sports and real estate. Derris serves as a crisis counselor for major corporations and executives in media, finance, fashion, entertainment and sports, and invests in and advises consumer-facing start-ups at various stages of development. He is also an advisor-in-residence for the Columbia University Entrepreneurship Program.
Avner Ronen – Boxee
Avner Ronen is the former CEO and co-founder of Boxee, recently acquired by Samsung. Named one of Rolling Stone’s Top Agents of Change, Ronen’s vision of the future of TV grew Boxee to become a leader in the connected TV space. He is now heading an R&D lab developing the future Samsung Smart TV experience.Prior to Boxee, Ronen was the Head of Corporate Development and M&A for Comverse, Inc., a leading provider of software and service to Telecom service providers.
Matt Turck – First Mark Capital
Matt Turck is a Managing Director of FirstMark Capital, investing across a broad range of enterprise and consumer startups. Prior to FirstMark, he was a Managing Director at Bloomberg Ventures, the investment and incubation arm of Bloomberg LP, which he helped start. Previously, Matt was the co-founder of TripleHop Technologies, a venture-backed enterprise search software startup that was acquired by Oracle.Matt is passionate about building communities, and organizes two large monthly events, Data Driven NYC (which focuses on data-driven startups and Big Data) and Hardwired NYC (which focuses on the Internet of Things, 3D printing, and wearable computing).
Matt Witheiler – Flybridge Capital
Matt is a General Partner at Flybridge whose investment interests and experience broadly cover companies across the information technology sector including hardware, financial technology and education technology. He represents Flybridge on the boards of Convoke Systems and Dragon Innovation and serves as an observer at Carnival Labs and DataXu. Prior to joining the firm Matt spent 7.5 years in the hardware space, first helping to start and run AnandTech.com and later serving in product roles at ATI Technologies. Matt holds a BA in Public Policy Studies from Duke University and an MBA from the Harvard Business School.
Jake Levine – Electric Objects
Jake Levine is the Founder and CEO of Electric Objects, a new hardware company based in New York building a framed, wall-mounted, high definition screen with integrated computer for the home, made to display artwork from the Internet.
Scott Miller – Dragon Innovation
Scott is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses.
Jeff Mancini – Advisor
Jeff is an seasoned marketer and entrepreneur who’s serviced brands from early stage to Fortune 100 status. Some of his clients have included Nike, AT&T, GE, Samsung, Google, Philips, 3M, Bosch and J&J. With a diverse background including business strategy, brand development, and product innovation, he helps clients break through in a cluttered technology marketplace. He ran his own agency for 5 years and helped shape the innovation practices at both Interbrand and R/GA, two of the most regarded creative agencies in the world.
Amanda Peyton – Etsy
Amanda Peyton is the co-founder of Grand St., a new marketplace for creative technology. Grand St. features independent and design-oriented products from creators all over the world and shares them with a rapidly-growing global audience and was acquired by Etsy in 2014. Peyton is a technologist at heart and has worked at the intersection of technology and design for her entire career. She is an alum of MIT Sloan, Northwestern and Y Combinator and currently lives in New York City.
Richard Ganas – Quirky
I grew up in Detroit, and studied at industrial design at Wayne State University . Before Quirky, I worked for a commercial construction company, and helped manage the Wayne States wood shop. I started at Quirky in 2011 as a industrial designer and worked my way into the lead shop technician/prototyper. I have had the opportunity to grow our prototyping shop along side the rapid growth of Quirky, getting to work on 100’s projects from simple ones like cordies to or complex connected home products.
Kate Drane – Indiegogo
Kate Drane is Indiegogo’s hardware category lead. She is responsible for all aspects of business growth for the platform’s design and technology categories and has led many companies, including Misfit Wearables, Scanadu, Skully and Canonical, to secure funding on Indiegogo. In addition to working at Indiegogo, Kate is the co-founder and CMO of The Can Van, the world’s first mobile beer canning service made to bring reasonably priced and environmentally friendly packaging options to California breweries.
David Watkins – Adopted
David Perry Watkins is the CEO and co-founder of ADOPTED, product consultancy and brand of luxury personal accessories for travel and mobile devices. With a background in product design, development, manufacturing, business development, and brand building, David has hands on experience with virtually all stages of the product creation and the process of bringing product to market. He has spent seven of the last eight years working from Shanghai and Southern China, helping brands such as Incase, Jawbone, Google, Skullcandy, Puma, and Hurley, bring well designed and expertly crafted products to market. David is also the co-founder of Caeden, a New York based brand about to enter the wearable technology and audio space.
David Sutton – Quirky
David has worked in the Industrial Design industry for over 13 years and has been involved in a number of diverse and exciting projects along the way, ranging from aircraft interiors to mobile phones. David started his career working with Catalyst Design Group based in Melbourne, Australia. Next David spent 10 years in London where he worked with several design consultancies including PearsonLloyd, Tangerine and Native and eventually moved client-side to work with the LG Europe. David recently moved to New York where he found a new home within the Quirky Design team where he holds the position of Director of Industrial Design.
Robert Gibbons – Cooley LLP
Robert’s practice focuses on intellectual property, with an emphasis in patent prosecution and litigation for mobile devices, cellular and network transmission protocols, e-commerce applications, web and routing technologies, big data infrastructure and analysis services (e.g., Hadoop, HDFS, Pig), virtualization, NFC, cloud computing and next-generation payment systems.

 

THANK YOU TO OUR SPONSORS

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I’m excited to announce that Hardware Workshop is coming back to San Francisco on September 12th and 13th.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, September 12th – Saturday, September 13th.

  • Doors open at 9:00am
  • Sessions run every hour (10am – 1pm, Lunch, 2pm-5pm).
  • Followed by Happy Hour

WHERE?
PCH International, 135 Mississippi St, San Francisco 94107

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I BUY A TICKET?
Sorry but the event is now sold out. You can subscribe on the left hand side to find out about our next workshops.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics are the following:

  • Building Real Press Relationships
  • Defining your brand
  • Refining to an MVP
  • Picking A Supplier
  • Navigating Production
  • Hiring an Operations Team
  • Hardware By The Numbers
  • Building A Business Model
  • The Right Roadmap
  • IP On A Startup Budget
  • Prototyping, prototyping, prototyping.

WHO IS TEACHING?

Marc Barros – Moment
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone, which recently raised $450K on Kickstarter. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, an early-stage seed fund focused exclusively on hardware startups. In addition to seed capital, Bolt invests full-time staff, shop equipment, and extensive expertise with manufacturing and commercialization. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
Eric Klein – Lemnos Labs
My passion is imagining, engineering, and marketing innovative hardware products. I’ve had the opportunity to found successful startups, manage teams in highly successful, multi-national corporations, and provide capital to early stage startups. I’m a Partner at Lemnos Labs, the San Francisco based hardware accelerator helping lead the worldwide hardware renaissance. I’ve previously enjoyed product roles at Nokia, Sun Microsystems, Real Networks, Palm, and Apple.
Gary Roberts – Lyve
Gary is seasoned operations executive who has also managed multiple supply chains in China over the last 15 years. He has held leadership roles in large companies such as Palm, Apple & Cisco while also working in startups which include Pure Digital Technologies, Looxice and Contour. His passion is working with great people and helping them grow as well as optimizing business operations and driving decisions based on KPI’s.
Andre Neumann-Loreck – Advisor
Andre Neumann-Loreck serves as an advisor and consultant to HW startups including Anki, Romotive, Faraday Bikes and Sproutling and others. Prior to this, Andre was Vice President of Engineering, Manufacturing and Operations for Cisco Consumer Products. Before Cisco, Andre built and led successful teams at Pure Digital Technologies (Flip Video) where he was C.O.O. He serves on the board of Marin Country Day School where he co-chairs the Committee on Innovation and Creativity. Andre holds a BA from Sophia University in Tokyo, and speaks German and Japanese.
Ariel Braunstein – Lytro
Ariel Braunstein is Lytro’s Chief Product Officer and a veteran of the consumer electronics space. Ariel was Co-Founder and Head of Products at Pure Digital Technologies, which developed the iconic Flip Video line of pocket camcorders and was acquired by Cisco in 2009. He then was Head of Products for Cisco Consumer Products, where he oversaw Flip Video as well as networking devices and software from Linksys, Pure Networks and other consumer brands. Previously Ariel ran Interact Inc., a gaming platform startup out of Israel and led product development for FamilyWonder.com which was later sold to Sega of Japan.
Adam Craft – Dragon Innovation
Adam is VP of Manufacturing Engineering and Project Management for Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from crowdfunding to manufacturing at scale. Formerly VP of Global Product Engineering for Hasbro, he has been leading technical teams and developing global products for over 25 years for companies including Hasbro, iRobot, Water Pik, and AT&T Bell Laboratories. Adam holds engineering degrees from Cornell University and the University of Michigan. A former oarsman, runner, and Ironman, Adam now seeks new pursuits of the knee-friendly variety.
Vijay Chattha – Wareness
Vijay Chattha is recognized for his aggressive and creative approach. In 2013, Chattha built the first marketing studio, Wareness.io, for hardware startups that mixes all forms of marketing but is driven by creative storytelling. The results thus far have been historic. Coin, Tile, Moov, Navdy, Vessyl, Osmo, and Ringly have become some of the most successful hardware crowdfunding campaigns of all time. All of these hardware companies are brand new startups with no visibility before working with Wareness and yet will combine to do over $50M in direct-to-consumer revenue by the end of 2014.
Rachael Stefanussen – Astro Studios
As a product designer at Astro Studios, Rachael has worked with numerous clients including Proctor & Gamble, Nike and DirecTV to name a few. Rachael earned her Bachelor’s of Science in Industrial Design from University of Cincinnati’s School of Design, and is adept in all aspects of the product development process. Her CAD work and model building skills are only matched by her desire to collaborate with the teams and disciplines she works with. If you’re looking for Rachael and not getting a hold of her, there is either no cell phone reception at the top of a mountain she just biked, or she’s practicing piano with her headphones on.
Brett Lovelady – Astro Studios
Brett Lovelady is the co-founder of Astro Studios. Founded in 1994 as a design driven culture to blend creative skills, technologies and lifestyle perspectives into supercharged products and brands. In 2007, to further commercialize their design brand, ASTRO spun-off ASTRO Gaming, a venture backed, hi-performance video gaming products company, which was sold to Skullcandy, Inc. (NASDAQ: SKUL).
Jason Johnson – August
Serial entrepreneur Jason Johnson brings nearly twenty years of technology expertise to the role of CEO at August. Jason is also a managing partner of startup incubator Founders Den and the chairman of the Internet of Things Consortium. Prior to August, Jason co-founded mobile security software company AirCover (acquired by M Dream, HK:8100) and ebook software startup BookShout!. Previously he was vice president of Dolby Laboratories, vice president of Global IP Solutions (acquired by Google) and was the co-founder and CEO of InterQuest (acquired by Darwin Networks).
Jon Carver – Highway1
Jon is a Senior Mechanical Engineer at Highway 1. Embracing the role of technical adviser, Jon applies over 17 years of experience with product design to help teams enrolled in the program achieve their product vision while reducing risk at vulnerable stages in development process. His broad range of skills and commitment to engineering excellence have resulted in many innovative designs that have consistently met critical requirements such as low cost, mechanical viability and ease of manufacture.
Brian Lee – Highway1
Brian is the Senior Electrical Engineer at Highway1 where he advises startup companies on the development of electronic systems. He specializes in RF and wireless products and has a successful track record of design and shipping hardware products at small start-ups and large corporations in regulated industries. His industry experience includes fixed broadband wireless, cable TV & data, cellular, automotive, heath information technology, and medical devices. He combines broad technical engineering skills with an education in business.
Peter Miller – Schox Patent Group
Peter Miller is a registered Patent Agent in his fourth year with Schox Patent Group, a San Francisco-based law firm that works exclusively with startups. Drawing on his bachelors and masters degrees in mechanical engineering from Stanford University and his backgrounds in both mechatronics and manufacturing, he has filed more than 150 patent applications on a broad range of hardware and software technologies, including manufacturing systems, vehicle technologies, food systems, drones, online security, medical devices, agriculture, and wearable devices. To keep a little grease under his fingernails and to fulfill his design interests, Peter collects and restores early postwar-modern furniture and classic British cars in his free time.

 

THANK YOU TO OUR SPONSORS

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Toronto - Hardware Workshop

We are excited to announce the next stop for Hardware Workshop: Toronto.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, May 2nd – Saturday, May 3rd

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
366 Adelaide St W, Suite 500, Toronto, ON M5V 1R9

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I ATTEND?
First you have to apply. We only have 75 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Refining to an MVP
  • Defining your brand
  • Navigating patents and IP
  • Funding your hardware startup
  • Being retail ready
  • Building a team
  • Turning customers into fans
  • What happens after crowdfunding
  • Picking the right supplier
  • Telling your story
  • Hardware design process
  • Succeeding at crowdfunding

WHO IS TEACHING? 

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
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Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, a program built from the ground up to help promising early-stage hardware companies develop their products and get to market. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
Katherine Hague
Katherine Hague – ShopLocket
Katherine Hague is the Co-Founder of ShopLocket, a platform for hardware entrepreneurs looking to bring innovative products to life and into the hands of visionary consumers. Prior to founding ShopLocket, she worked as an independent digital media consultant and in a variety of marketing positions for Toronto-based startups. In January of 2014, ShopLocket was acquired by PCH International to help make a world where passion is the only requirement to bringing a product to life.
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Zak Homuth- Upverter
Zak studied Computer Engineering at the University of Waterloo doing his co-op internships at IBM in Germany, Infosys in India, and Sandvine in Waterloo, Ontario. He accepted a full-time job at xSandvine where he was responsible for both designing new hardware and scaling it into manufacturing. In August 2010, he left the company and founded Upverter. He wrote the first lines of code for the platform in Waterloo and now runs Upverter’s business affairs as CEO in Toronto.
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Cindy Soo – Flextronics
With over 14 years of professional design experience, consulting for Fortune 500 companies across Asia, the US, and Europe, Cindy’s expertise is in creating engaging and meaningful experiences throughout a product or service’s lifecycle in the ‘Connected Living’ space (Wearables & Spaces). She leads multidisciplinary teams orchestrating creative strategy, with emphasis on user behavior, insight, goals, adaptability, fashion and wearability, and consumer trends.
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Ashish Bidadi – Palette
Ashish is a co-founder and chief operating officer at Palette, the world’s first freeform hardware interface that can be built like Lego to control any software. Palette recently completed a successful crowd-funding campaign raising over $158,000 on Kickstarter. Together with his co-founder, Ashish has spent the eight months traveling between San Francisco, Shenzhen and Waterloo, bringing Palette to life.
Bill Drislane – Dragon Innovation
Leads pre-manufacturing strategy for Dragon’s clients. Authority on Quality and Reliability Engineering. Formerly VP of Quality for Euro-Pro and Director Asia Pacific for iRobot, Bill holds Bachelor’s and Master’s Degrees in Engineering, as well as an MBA, from Cornell University. Little known fact: Bill is a second degree black belt in Taekwondo.
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Andrew Currier – Perry + Currier
Andrew Currier is a recognised leader in the Canadian IP field. Mr. Currier is co-author with Stephen Perry of Canadian Patent Law (LexisNexis 2012, 2nd Edition 2014), the first comprehensive text on the subject by a practitioner in over 30 years. Mr. Currier practises as a patent and trademark agent through the firm of Perry + Currier Inc. and as a lawyer through Currier + Kao LLP.
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Andrew Black – Brand Project
Andrew Black is the Founder of BrandProject, a company creation studio that builds, buys, and makes seed stage investments in disruptive consumer brands. BrandProject provides both consumer business building expertise and investment equity to its partner companies. Andrew has a wealth of experience helping to build some of the world’s leading consumer products and consumer technology companies, having been Founding CEO at Virgin Mobile Canada, President Americas at LEGO, General Manager for the US Equipment Business at Nike Inc., and VP Marketing-North America at Cadbury Schweppes/Dr Pepper 7UP.
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Jon Lax – Teehan+Lax
Jon is the President and Co-Founder of Teehan+Lax. He is responsible for the overall strategic direction and operation of the company. Since starting Teehan+Lax in 2002 Jon has worked with clients like Beatport, Corcoran, Medium, Google, and Bell. He is responsible for establishing TL Labs and making Teehan+Lax one of the most respected companies in the digital industry.  Jon can be found on twitter @jlax.
Oleg
Oleg Gutsol- 500px
Co-founder and CEO of 500px. Envisioning the future of photography. Building amazing teams and great software. Passionate about technology, photography, music, travel and culture. Love meeting people.
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Rami Alhamad- PUSH
Rami Alhamad is the co-founder of PUSH, a wearable tech startup that is focussed on improving athletes performance. Prior to PUSH, Rami dabbled in various tech and consulting roles after completing his Masters degree at the University of Guelph in Systems Design Engineering and his undergraduate degree at the University of Waterloo in Mechatronics Engineering.

A SPECIAL THANKS
To Zak Homuth and Katherine Hague for helping to organize this event. They are staples in the hardware and Toronto community and this event would not have been possible without their help.

COMMUNITY PARTNER
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THANK YOU TO OUR SPONSORS

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Hardware Workshop - seattle

We are excited to announce that Hardware Workshop is expanding to six cities in the coming months starting with Seattle and Boston. Based on the success of our 2013 events, we wanted to expand the series to help more entrepreneurs.

Considered the double black diamond of startups, there are still limited resources that help hardware entrepreneurs navigate the challenges they will face. Which is why we created Hardware Workshop, to help.

What makes this workshop unique is that each event it is taught by experienced hardware builders who dive deep into 12 of the most important topics. This isn’t a general hardware conference, but instead a curriculum we created to help first time entrepreneurs turn their ideas into successful companies.

We are still working on the teachers for each event, but wanted to announce this so entrepreneurs could begin applying. We expect an equally stellar lineup of teachers in each city, just like we had in San Francisco and New York last year.

The first two stops in 2014 are fast approaching and will be limited to only 75 participants. Click on your city of choice to apply.
Seattle: March 14-15
Boston: March 28-29

If you want to receive updates about these future cities, please enter your email address on the left column of this page.

We are excited to get 2014 started!

Boston

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, March 28th – Saturday, March 29th

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
Bolt – 110 Chauncy Street, Boston, MA 02111

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I ATTEND?
First you have to apply. We only have 75 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Refining to an MVP
  • Defining your brand
  • Customer Development Personas
  • Getting your first, 1K, 100K, and 1MM Fans
  • Funding a Hardware Startup
  • Building a team
  • Partnering To Get To Market
  • Prototyping, prototyping, prototyping
  • Picking the right supplier
  • Being retail ready
  • Suppliers and Operating at Scale
  • Succeeding at kickstarter

WHO IS TEACHING? 

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
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Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, a program built from the ground up to help promising early-stage hardware companies develop their products and get to market. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
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Scott Miller – Dragon Innovation
Scott is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses.
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Eran Egozy – Harmonix Music Systems
Eran is the co-founder and chief technical officer of Harmonix Music Systems, one of the pre-eminent game development studios in the world, having developed more than a dozen critically acclaimed music-based video games. Harmonix developed Guitar Hero and Guitar Hero 2, fueling the explosive growth of the music games category to over $1 billion in sales.
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Max Lobovsky – Formlabs
Max is a Co-Founder of Formlabs, creators of the Form1 3D printer which raised close to 3 million dollars on Kickstarter in October 2012. They have been shipping their high resolution, resin based printer since last summer and recently raised a 19MM Series A round to continue their growth. Prior to Formlabs Max was at the MIT Media Lab.
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Elaine Chen – MIT
Elaine is a seasoned product development executive with a background spanning product development and product management. She is a senior lecturer at MIT Sloan and has served at the VP level in engineering and product management at several startups, including Rethink Robotics, Zeo, Zeemote and SensAble Technologies. She is also the founder and president at ConceptSpring, where she provides strategic management consulting and product development services to teams developing disruptive new products.
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Hardi Meybaum – GrabCAD
Hardi is the CEO of GrabCAD, a Cambridge based startup helps engineering teams manage, view, and share CAD files in the cloud. The GrabCAD community now has over 1,000,000 users and over 300,000 open source models. Hardi’s background is in manufacturing and holds a MSc in production development from Tallinn University of Technology.
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Andy Payne – Revenio, Angel Investor
Andy is a Boston based angel investor/advisor with several companies including Pebble, GrabCAD, Care.com, and HubSpot. He was the CEO and Founder of Revenio, an engine for executing sophisticated, long-running multi-channel marketing programs. Revenio’s patented flagship product is now shipping as Vignette Dialog. Andrew also co-founded Open Market (one of the first eCommerce IPOs) in 1994, where he co-invented and co-designed the company’s commerce architecture.
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Jamey Bennett – LightWedge, Bookwire
Jamey is the founder of LightWedge, a hardware company he started in 2001 and exited in 2013. Prior to LightWedge Jamey was the founder of BookWire (sold to Reed Elsevier) and co-founder of LendingTree (Nasdaq: TREE). In twelve years in the consumer products business, Jamey has designed, manufactured, and established distribution for hundreds of items – and shipped millions of units into retail channels around the world. Jamey is currently advising early stage consumer products and retail clients.
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Eric Paley – Founder Collective
Eric Paley is a co-founder and Managing Partner at Founder Collective, an early stage venture capital fund started by a team of entrepreneurs that launched companies and led them through successful exits. Investments include Uber, Makerbot, Harvest Automation, and Custom Made. Previously, Eric was the CEO and a co-founder of Brontes Technologies, which was acquired in 2006 by 3M.
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Ben Spear – Brand Hack
Ben is a strategy consultant in Boston. He has 10+ years of experience as a graphic designer, market research consultant, and corporate identity designer. Ben is a co-founder of Brand Hack and has a BFA in Graphic Design from Boston University. He has worked with organizations including Berklee College of Music, Proctor & Gamble, Harvard University, and MassChallenge.
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Paul Sweeny – Foley Hoag
Paul is a partner in the Foley Hoag and focuses on venture capital financings, mergers and acquisitions, strategic alliances and related business transactions. Paul’s clients range from start-up and venture-backed portfolio companies to well-established public companies, and operate in a wide array of industries, including networking, computer security, information technology, enterprise software, and life sciences.
Mike Phillips – Sage Devicese
Mike is the founder of Sage Devices, a Cambridge, MA based company focused on services and devices for home energy management. Previously he was Co-Founder and CTO of Vlingo and Speechworks, both acquired by Nuance Communications. Mike has been active in the speech technology world for over twenty years.

A SPECIAL THANKS
To Chris Quintero and Ben Einstein for helping to organize this event. They are staples in the hardware and Boston community and this event would not have been possible without their help.

THANK YOU TO OUR SPONSORS
Hardware Workshop - Bolt

 Atmel Logo - Hardware Workshop

Hardware Workshop - Foley Hoag

 

 

Image Credit: Werner Kunz via Creative Commons