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Helping hardware founders build better companies.

Toronto - Hardware Workshop

We are excited to announce the next stop for Hardware Workshop: Toronto.

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, May 2nd – Saturday, May 3rd

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
366 Adelaide St W, Suite 500, Toronto, ON M5V 1R9

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I ATTEND?
First you have to apply. We only have 75 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Refining to an MVP
  • Defining your brand
  • Navigating patents and IP
  • Funding your hardware startup
  • Being retail ready
  • Building a team
  • Turning customers into fans
  • What happens after crowdfunding
  • Picking the right supplier
  • Telling your story
  • Hardware design process
  • Succeeding at crowdfunding

WHO IS TEACHING? 

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
Hardware Workshop - BenEinstein
Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, a program built from the ground up to help promising early-stage hardware companies develop their products and get to market. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
Katherine Hague
Katherine Hague – ShopLocket
Katherine Hague is the Co-Founder of ShopLocket, a platform for hardware entrepreneurs looking to bring innovative products to life and into the hands of visionary consumers. Prior to founding ShopLocket, she worked as an independent digital media consultant and in a variety of marketing positions for Toronto-based startups. In January of 2014, ShopLocket was acquired by PCH International to help make a world where passion is the only requirement to bringing a product to life.
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Zak Homuth- Upverter
Zak studied Computer Engineering at the University of Waterloo doing his co-op internships at IBM in Germany, Infosys in India, and Sandvine in Waterloo, Ontario. He accepted a full-time job at xSandvine where he was responsible for both designing new hardware and scaling it into manufacturing. In August 2010, he left the company and founded Upverter. He wrote the first lines of code for the platform in Waterloo and now runs Upverter’s business affairs as CEO in Toronto.
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Cindy Soo – Flextronics
With over 14 years of professional design experience, consulting for Fortune 500 companies across Asia, the US, and Europe, Cindy’s expertise is in creating engaging and meaningful experiences throughout a product or service’s lifecycle in the ‘Connected Living’ space (Wearables & Spaces). She leads multidisciplinary teams orchestrating creative strategy, with emphasis on user behavior, insight, goals, adaptability, fashion and wearability, and consumer trends.
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Ashish Bidadi – Palette
Ashish is a co-founder and chief operating officer at Palette, the world’s first freeform hardware interface that can be built like Lego to control any software. Palette recently completed a successful crowd-funding campaign raising over $158,000 on Kickstarter. Together with his co-founder, Ashish has spent the eight months traveling between San Francisco, Shenzhen and Waterloo, bringing Palette to life.
Bill Drislane – Dragon Innovation
Leads pre-manufacturing strategy for Dragon’s clients. Authority on Quality and Reliability Engineering. Formerly VP of Quality for Euro-Pro and Director Asia Pacific for iRobot, Bill holds Bachelor’s and Master’s Degrees in Engineering, as well as an MBA, from Cornell University. Little known fact: Bill is a second degree black belt in Taekwondo.
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Andrew Currier – Perry + Currier
Andrew Currier is a recognised leader in the Canadian IP field. Mr. Currier is co-author with Stephen Perry of Canadian Patent Law (LexisNexis 2012, 2nd Edition 2014), the first comprehensive text on the subject by a practitioner in over 30 years. Mr. Currier practises as a patent and trademark agent through the firm of Perry + Currier Inc. and as a lawyer through Currier + Kao LLP.
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Andrew Black – Brand Project
Andrew Black is the Founder of BrandProject, a company creation studio that builds, buys, and makes seed stage investments in disruptive consumer brands. BrandProject provides both consumer business building expertise and investment equity to its partner companies. Andrew has a wealth of experience helping to build some of the world’s leading consumer products and consumer technology companies, having been Founding CEO at Virgin Mobile Canada, President Americas at LEGO, General Manager for the US Equipment Business at Nike Inc., and VP Marketing-North America at Cadbury Schweppes/Dr Pepper 7UP.
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Jon Lax – Teehan+Lax
Jon is the President and Co-Founder of Teehan+Lax. He is responsible for the overall strategic direction and operation of the company. Since starting Teehan+Lax in 2002 Jon has worked with clients like Beatport, Corcoran, Medium, Google, and Bell. He is responsible for establishing TL Labs and making Teehan+Lax one of the most respected companies in the digital industry.  Jon can be found on twitter @jlax.
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Oleg Gutsol- 500px
Co-founder and CEO of 500px. Envisioning the future of photography. Building amazing teams and great software. Passionate about technology, photography, music, travel and culture. Love meeting people.
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Rami Alhamad- PUSH
Rami Alhamad is the co-founder of PUSH, a wearable tech startup that is focussed on improving athletes performance. Prior to PUSH, Rami dabbled in various tech and consulting roles after completing his Masters degree at the University of Guelph in Systems Design Engineering and his undergraduate degree at the University of Waterloo in Mechatronics Engineering.

A SPECIAL THANKS
To Zak Homuth and Katherine Hague for helping to organize this event. They are staples in the hardware and Toronto community and this event would not have been possible without their help.

COMMUNITY PARTNER
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THANK YOU TO OUR SPONSORS

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Image Credit: Benson Kua via Creative Commons

Hardware Workshop - seattle

We are excited to announce that Hardware Workshop is expanding to six cities in the coming months starting with Seattle and Boston. Based on the success of our 2013 events, we wanted to expand the series to help more entrepreneurs.

Considered the double black diamond of startups, there are still limited resources that help hardware entrepreneurs navigate the challenges they will face. Which is why we created Hardware Workshop, to help.

What makes this workshop unique is that each event it is taught by experienced hardware builders who dive deep into 12 of the most important topics. This isn’t a general hardware conference, but instead a curriculum we created to help first time entrepreneurs turn their ideas into successful companies.

We are still working on the teachers for each event, but wanted to announce this so entrepreneurs could begin applying. We expect an equally stellar lineup of teachers in each city, just like we had in San Francisco and New York last year.

The first two stops in 2014 are fast approaching and will be limited to only 75 participants. Click on your city of choice to apply.
Seattle: March 14-15
Boston: March 28-29

If you want to receive updates about these future cities, please enter your email address on the left column of this page.

We are excited to get 2014 started!

Boston

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, March 28th – Saturday, March 29th

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
Bolt – 110 Chauncy Street, Boston, MA 02111

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I ATTEND?
First you have to apply. We only have 75 open spots. We are looking for startup teams who are working on a hardware product and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Refining to an MVP
  • Defining your brand
  • Customer Development Personas
  • Getting your first, 1K, 100K, and 1MM Fans
  • Funding a Hardware Startup
  • Building a team
  • Partnering To Get To Market
  • Prototyping, prototyping, prototyping
  • Picking the right supplier
  • Being retail ready
  • Suppliers and Operating at Scale
  • Succeeding at kickstarter

WHO IS TEACHING? 

Marc Barros – Moment + Contour
Marc Barros is the co-founder of Moment, amazing lenses for your mobile phone. Prior to Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
Hardware Workshop - BenEinstein
Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, a program built from the ground up to help promising early-stage hardware companies develop their products and get to market. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.
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Scott Miller – Dragon Innovation
Scott is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses.
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Eran Egozy – Harmonix Music Systems
Eran is the co-founder and chief technical officer of Harmonix Music Systems, one of the pre-eminent game development studios in the world, having developed more than a dozen critically acclaimed music-based video games. Harmonix developed Guitar Hero and Guitar Hero 2, fueling the explosive growth of the music games category to over $1 billion in sales.
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Max Lobovsky – Formlabs
Max is a Co-Founder of Formlabs, creators of the Form1 3D printer which raised close to 3 million dollars on Kickstarter in October 2012. They have been shipping their high resolution, resin based printer since last summer and recently raised a 19MM Series A round to continue their growth. Prior to Formlabs Max was at the MIT Media Lab.
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Elaine Chen – MIT
Elaine is a seasoned product development executive with a background spanning product development and product management. She is a senior lecturer at MIT Sloan and has served at the VP level in engineering and product management at several startups, including Rethink Robotics, Zeo, Zeemote and SensAble Technologies. She is also the founder and president at ConceptSpring, where she provides strategic management consulting and product development services to teams developing disruptive new products.
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Hardi Meybaum – GrabCAD
Hardi is the CEO of GrabCAD, a Cambridge based startup helps engineering teams manage, view, and share CAD files in the cloud. The GrabCAD community now has over 1,000,000 users and over 300,000 open source models. Hardi’s background is in manufacturing and holds a MSc in production development from Tallinn University of Technology.
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Andy Payne – Revenio, Angel Investor
Andy is a Boston based angel investor/advisor with several companies including Pebble, GrabCAD, Care.com, and HubSpot. He was the CEO and Founder of Revenio, an engine for executing sophisticated, long-running multi-channel marketing programs. Revenio’s patented flagship product is now shipping as Vignette Dialog. Andrew also co-founded Open Market (one of the first eCommerce IPOs) in 1994, where he co-invented and co-designed the company’s commerce architecture.
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Jamey Bennett – LightWedge, Bookwire
Jamey is the founder of LightWedge, a hardware company he started in 2001 and exited in 2013. Prior to LightWedge Jamey was the founder of BookWire (sold to Reed Elsevier) and co-founder of LendingTree (Nasdaq: TREE). In twelve years in the consumer products business, Jamey has designed, manufactured, and established distribution for hundreds of items – and shipped millions of units into retail channels around the world. Jamey is currently advising early stage consumer products and retail clients.
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Eric Paley – Founder Collective
Eric Paley is a co-founder and Managing Partner at Founder Collective, an early stage venture capital fund started by a team of entrepreneurs that launched companies and led them through successful exits. Investments include Uber, Makerbot, Harvest Automation, and Custom Made. Previously, Eric was the CEO and a co-founder of Brontes Technologies, which was acquired in 2006 by 3M.
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Ben Spear – Brand Hack
Ben is a strategy consultant in Boston. He has 10+ years of experience as a graphic designer, market research consultant, and corporate identity designer. Ben is a co-founder of Brand Hack and has a BFA in Graphic Design from Boston University. He has worked with organizations including Berklee College of Music, Proctor & Gamble, Harvard University, and MassChallenge.
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Paul Sweeny – Foley Hoag
Paul is a partner in the Foley Hoag and focuses on venture capital financings, mergers and acquisitions, strategic alliances and related business transactions. Paul’s clients range from start-up and venture-backed portfolio companies to well-established public companies, and operate in a wide array of industries, including networking, computer security, information technology, enterprise software, and life sciences.
Mike Phillips – Sage Devicese
Mike is the founder of Sage Devices, a Cambridge, MA based company focused on services and devices for home energy management. Previously he was Co-Founder and CTO of Vlingo and Speechworks, both acquired by Nuance Communications. Mike has been active in the speech technology world for over twenty years.

A SPECIAL THANKS
To Chris Quintero and Ben Einstein for helping to organize this event. They are staples in the hardware and Boston community and this event would not have been possible without their help.

THANK YOU TO OUR SPONSORS
Hardware Workshop - Bolt

 Atmel Logo - Hardware Workshop

Hardware Workshop - Foley Hoag

 

 

Image Credit: Werner Kunz via Creative Commons

Seattle

Hardware workshop is a two day event for hardware startups. Taught by experienced operators, it’s purpose is simple: Teach important lessons to the next generation of hardware entrepreneurs.

What makes this workshop unique is the quality of the content, the deep operational experience of the teachers, and the long term connections you will make. Hand curated, each teacher covers a unique topic that falls within the startup’s life cycle from an idea to reaching market fit.

WHEN?
Friday, March 14th – Saturday, March 15th

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
Synapse Product Development – 1511 6th Ave, 3rd Floor, Seattle, WA 98101

COST?
$75.00

This includes two breakfasts, two lunches, beverages, and happy hour.

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the events better (good food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event.

HOW DO I ATTEND?
Applications are now closed. We have filled the 75 available spots.

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Refining to an MVP
  • Defining your brand
  • Prototyping early and often
  • Creating a quality process
  • Making design part of your DNA
  • Building a team
  • Raising capital
  • Picking the right supplier
  • Being retail ready
  • Winning the category
  • Succeeding at crowdfunding

WHO IS TEACHING? 

Marc Barros – Moment
Marc Barros is a co-founder of Moment, amazing lenses for your mobile phone. Before Moment, Marc was a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros
Hardware Workshop - Kyle Hart
Kyle Hart – Rhino Camera Gear
Kyle Hart is the founder and CEO of the Puget Sound start-up, Rhino Camera Gear. Established less than three years ago in Kyle’s garage, their small team has raised almost $500K from crowd-sourcing platforms to bootstrap their way into the highly competitive camera gear industry. Rhino’s passion is for quality film making accessories that make compelling and cinematic video available to anyone from the amateur to the seasoned Hollywood professional.
Hardware Workshop Becky_Brown
Becky Brown – FiftyThree
Becky Brown is the Art Director for brand at FiftyThree, Inc., – maker of the award winning iPad app Paper, and the new stylus Pencil. Becky’s focus is the creation of meaningful connections between hardware and brand. Before joining FiftyThree, Becky worked on design language for Courier and Xbox products at Microsoft, and served as Art Director at LUNAR in California.
Hardware Workshop - Dan Shapiro
Dan Shapiro – Robot Turtles
Dan Shapiro is the CEO and primary turtle wrangler at Robot Turtles, LLC, a company created when he accidentally launched the bestselling boardgame in Kickstarter history. Dan spent the last two years leading a Google subsidiary that operates comparison shopping products, which was a result of Google buying his company Sparkbuy. Shapiro blogs at danshapiro.com and tweets as @danshapiro.
Eric Klein – Lemnos Labs
My passion is imagining, engineering, and marketing innovative hardware products. I’ve had the opportunity to found successful startups, manage teams in highly successful, multi-national corporations, and provide capital to early stage startups. I’m a Partner at Lemnos Labs, the San Francisco based hardware accelerator helping lead the worldwide hardware renaissance. I’ve previously enjoyed product roles at Nokia, Sun Microsystems, Real Networks, Palm, and Apple.
Hardware Workshop - Jim Bob
Jim Bob – Zumiez
Jim Bob Hume is the Chief Merchant for Zumiez – A chain of 580 retail stores focused on youth culture. Jim Bob has been with Zumiez for almost 20 years, starting in the stores and working his way up through the buying department.
Hardware Workshop - Stanley
Stanley Hainsworth – Tether
Before founding the creative juggernaut known as Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of the brand – from new products, packaging systems and seasonal promotions to brand campaigns and advertising. Stanley also spent twelve years at Nike as a Creative Director working on everything from product launches to the Olympics. After Nike, he moved to Denmark to join the Lego Company as their Global Creative Director where he directed a total visual overhaul of the brand from top to bottom, including packaging, the web, retail and brand stores.
Kara Wedmore - Hardware Workshop
Kara Wedmore – EVO
Kara Wedmore is the current Apparel and Footwear (women’s) buyer at evo. evo is a Seattle based retailer specializing in outfitting outdoor and action sports enthusiasts. Before evo Kara worked as a buyer for Zumiez, another Washington based retailer. Kara has an uncanny eye for current trends and building new and upcoming brands.
Hardware Workshop - Adam Craft
Adam Craft – Dragon Innovation
Adam is VP of Manufacturing Engineering and Project Management for Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from crowdfunding to manufacturing at scale. Formerly VP of Global Product Engineering for Hasbro, he has been leading technical teams and developing global products for over 25 years for companies including Hasbro, iRobot, Water Pik, and AT&T Bell Laboratories. Adam holds engineering degrees from Cornell University and the University of Michigan. A former oarsman, runner, and Ironman, Adam now seeks new pursuits of the knee-friendly variety.
Hardware Workshop - Bryan Pape
Bryan Papé – MiiR
Bryan Papé is the CEO and Founder of MiiR, an outdoor philanthropic brand that makes amazing products that change the world. Bryan jumpstarted his career in the outdoor industry as the first employee and minority owner of Little Hotties Warmers which sold to Implus in 2009. Soon after MiiR was birthed out of a desire to build a better water bottle and give clean drinking water to those in need.
Sean McBeath
Sean McBeath – Igor Institute
Sean is a co-founder and mechanical engineer at Igor Institute, a Seattle-based hardware engineering group that focuses on working with inventors, researchers, small companies, and startups. Before founding Igor, he worked as a design engineer at Chef’n and as a mechanical engineer at Synapse Product Development.
Hardware Workshop - Bret Richmond
Bret Richmond – Synapse
During his time at Synapse, Bret has worked as a mechanical engineer, a project manager, and a mechanical engineering lead on projects like the Philips AirFloss, the Viableware RAIL, and a number of small, highly integrated consumer electronics. In his current role as Director of Engineering, Bret is responsible for ensuring that his multi-discipline teams are delivering high-quality product development consulting to meet their client’s needs.
Hardware Workshop - Ian MacDuff
Ian MacDuff – FiftyThree
Wrangler of electrons, weaver of firmware, and herder of cross-functional teams. Ian has spent his career developing consumer electronics and medical devices from inertial navigation systems and touchscreen remotes to drug delivery robots and defibrillators. He’s currently helping the world capture their creative ideas by putting Pencil to Paper.
Hardware Workshop - Gary Rayner
Gary Rayner – Lifeproof
A serial entrepreneur, he has founded lead and grown two successful hardware ventures; DriveCam and LifeProof. Gary has a long track record of innovation, pioneering, and driving many consumer products to market. The sum of his ventures have resulted in a generated accumulation of more than 2,000 man years of employment, and approximately $1Bn of revenues.
Hardware Workshop - Erik Hedberg
Erik Hedberg – Moment
Seattle-based designer / powder surfing enthusiast. Working on @Moment.
Instagram | LinkedIn
Hardware Workshop - Cameron Charles
Cameron Charles – Synapse
Cameron graduated with a BS in Computer Engineering from the University of Waterloo in 2001, a MS in Electrical Engineering from the University of Utah in 2003, and a PhD in Electrical Engineering from the University of Washington in 2006. Upon graduation Cameron returned to the University of Utah to work as an Assistant Professor in the Electrical and Computer Engineering Department where he taught, supervised graduate students, and conducted research in the areas of analog and radio frequency integrated circuit design. Cameron is currently working as an Electrical Engineer at Synapse, designing embedded systems. Cameron has published his research in numerous journals and conferences, including the 12th most cited paper in the IEEE Journal of Solid-State Circuits from the 2000-2009 decade.
Joe Heitzeberg
Joe Heitzeberg – Poppy
Joe is a co-creator of Poppy, a device that turns the iPhone into a 3D camera, which debuted on Kickstarter and is now in wide availability. Already, thousands of people have captured and shared their lives in 3D using Poppy. Prior to Poppy, Joe spent the last 15 years creating both venture-backed and bootstrapped software companies.
Hardware Workshop - Scott Jacobson
Scott Jacobson – Madrona
Scott joined Madrona in 2007 and currently serves on the boards of Haiku Deck, Indochino, LUMO BodyTech, Mobilewalla, RewardLoop and Yieldex; he is also a board observer for Animoto, BuddyTV, Mercent, Placed, Redfin and ShopIgniter. Prior to joining Madrona, Scott worked at Amazon.com, where he held senior product and business management positions in the Amazon Kindle and Amazon Marketplace groups. Scott is particularly interested in consumer web, digital media, e-commerce, mobile technologies, and hardware. @scottjacobson
Hardware Workshop - Rob
Rob Bangerter – Independent
Rob Bangerter is an Operations Professional with extensive experience in Consumer Products. Rob has been involved in all aspects operations from NPI to Reverse Logistics. He has worked in a wide variety of product categories and for industry leading brands such as Ride Snowboards, Gargoyle Eyewear, Cranium Games and Discovery Bay Games. In 2010, while at Discovery Bay Games, Rob was part of small team that created the world’s first, game based App-Enabled accessory for the iPad. Over the next 3 years, the team went on to create eight more products in the mobile space.Since leaving DBG in early 2013, Rob has helped several companies, as a consultant, bring connected hardware to markets around the world. LinkedIN
Hardware Workshop - Jason Stoffer
Jason Stoffer – Maveron
Jason joined Maveron in 2007 and is now a partner focused on investing in hardware, education, e-commerce and web-enabled consumer businesses. He is involved with the firm’s investments in zulily, General Assembly, Julep, Everlane, Koru, Lively and Red Tricycle. Prior to joining Maveron, Jason served as senior director of strategic operations for Career Education Corp., where he co-founded and led admissions and marketing for IADT Online, a for-profit design school. He has also served as an associate at Spinnaker Ventures, an expansion-stage venture capital fund. Jason graduated Phi Beta Kappa with a BA in economics from the University of Michigan (Go Blue!), and an MBA from the Wharton School at the University of Pennsylvania. Jason resides in Seattle with his wife Amanda and two boys Eli and Ari.

THANK YOU TO OUR SPONSORS
Hardware Workshop - Synapse
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Product Creation Studio
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Image Credit: X-Weinzar via Creative Commons

When we started Hardware Workshop we had no idea what would happen. We knew that people wanted to learn about building hardware, but we never would have expected that 25 amazing teachers and over 200 attendees would show up to the first two events!

Our pilot cities, San Francisco and New York, were amazing. The energy was non-stop, the teachers were fantastic, and the discussions were enlightening. We learned an incredible amount about building hardware startups.

Thanks to the engagement of the attendees, we also learned a lot about how to make these events even better. Here are some of the highlights.

ATTENDEE DATA
As part of applying for Hardware Workshop, we had all of the attendees fill out a survey about their companies. Here is the cumulative data from SF and NYC.

Is This Your First Hardware Startup?
Company Stage?
Level of Funding?
What Skills Are On Your Team?

ATTENDEE FEEDBACK
One of our goals with the 2013 events was to learn. We wanted to learn about the attendees, what makes the content relevant and how to make these events even better. Thankfully we had over 25% of the attendees fill out the survey after the event with ideas about how to make the event even better.

How Likely Are You To Recommend Hardware Workshop?
We used an NPS survey to calculate the quality attendee happiness.

  • Average Score (out of 10) – 9.2
  • NPS – 72

Length Of Each Session
Each segment was about 45-50 minutes long with a short break in between each speaker. Attendees felt each segment was just about the right time length.

  • Too Short – 0%
  • Just Right – 93%
  • Too Long – 7%

Number Of Topics Per Day
In SF we had seven topics per day and in NYC we had six. The responses in NYC were much more favorable when we only had six topics in a day. This data combines SF and NYC.

  • Too Many – 20%
  • Just Right – 80%
  • Too Few – 0%

Topics We Missed
There are a few topics we will look at how to include at upcoming events.

  • Legal / IP
  • Early marketing strategies
  • Fundraising for hardware startups

What People Said

“I found the event to be interesting and informative, and my network of support has grown dramatically thanks to Hardware Workshop.”

“The Hardware Workshop really took the mystery out of building a hardware startup. The presenters were surprisingly candid about what went wrong for them, and did a great job grounding all of their advice in actual experience.”

“The most valuable workshop I have been to in a long time! All you need to know to start a hardware start up in 2 days.”

“A wealth of information about running a hardware startup, from an all-star lineup of veterans who have been in the trenches. Great talks and great networking!”

PICTURES
You can never post an event re-cap without some photos!

Hardware Workshop

Ariel Braunstein talking about building a product roadmap.

Hardware Workshop - Amanda Peyton

Amanda Peyton talking about how to get your first 1,000 true fans.

Hardware Workshop - Scott at Dragon Innovations

Scott Miller talking about how to find the right supplier.

Hardware Workshop - Marc Barros

Marc Barros talking about how to fund a hardware startup.

Hardware Workshop - Erik Klein - Lemnos Labs

Eric Klein talking with attendees in between one of the breaks.

Hardware Workshop - Ben Einstein - Bolt

Ben Einstein covering how to prototoype.

I’m excited to announce the second Hardware Workshop, to be held in New York on December 6th and 7th.

The workshop is a two day event for founders of hardware startups to help you learn how to get from an idea to market fit. The curriculum is broken up into a series of 60 minute sessions, taught by experienced hardware startup operators. This workshop goes beyond “how to crowdfund an MVP” to provide lessons applicable in building a successful hardware startup. We hope you leave the workshop with a deeper understanding of what it takes to turn your idea into a successful company.

WHEN?
Friday, December 6th – Saturday, December 7th.

  • Doors open at 9:00am
  • Sessions run every hour (except for lunch) from 10am – 5pm.
  • Followed by Happy Hour

WHERE?
R/GA – 353 W 39th St, New York, NY 

COST?
$100.00

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the event better (better food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event. NYC is more expensive than SF, which is why the event is $100 instead of $50. The dollars go strictly to making the event awesome and the cost includes five meals.

HOW DO I ATTEND?
First you have to apply. We only have 50 open spots. We are looking for founders who are working on a hardware product/project and who really want to attend. We aren’t judging what people are building, just verifying people are actually building hardware. Otherwise the lessons we’re teaching can’t be applied. If your application is accepted you will get an email to purchase a spot.

APPLY HERE

HOW DO I BUY A TICKET?
Once you are accepted you will be emailed a code to purchase your ticket.

TICKET INFORMATION

WHAT WILL I LEARN?
Lots. We will have 12 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Understanding customer needs
  • Defining your brand
  • Prototyping ugly, early
  • Refining to an MVP
  • Building a team
  • Raising capital
  • Picking the right supplier
  • Made in America
  • Building great software with hardware
  • The right roadmap
  • Creating a platform

WHO IS TEACHING? 

Marc Barros – Contour
Marc Barros is a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

 

Scott Miller – Dragon Innovation 
Scott N. Miller is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses. @dragoninnovate

 

Brett Lovelady – Astro Studios
Brett Lovelady is the co-founder of Astro Studios. Founded in 1994 as a design driven culture to blend creative skills, technologies and lifestyle perspectives into supercharged products and brands. In 2007, to further commercialize their design brand, ASTRO spun-off ASTRO Gaming, a venture backed, hi-performance video gaming products company, which was sold to Skullcandy, Inc. (NASDAQ: SKUL).

 

Amanda Peyton – Grand Street
Amanda Peyton is the co-founder of Grand St., a new marketplace for creative technology. Grand St. highlights independent and design-oriented technology to a worldwide audience of curious buyers. Peyton is an alum of MIT Sloan, Northwestern and Y Combinator and currently lives in New York City.

 

Idan Cohen – Boxee
Idan Cohen, Boxee Co-Founder (Acquired by Samsung). As the co-founder of Boxee, Idan was responsible for the vision and design of Boxee’s critically-acclaimed user experience and market approach merging the simplicity of TV with the richness of the Internet. Prior to Boxee, Idan pioneered the Innovation Lab at Comverse (Fortune 500 company) and developed reconnaissance satellites at the Israeli Aircraft Industries.

 

Ben Einstein – Bolt
Ben Einstein is an experienced product designer and investor. Ben is currently the Managing Director of Bolt, a program built from the ground up to help promising early-stage hardware companies develop their products and get to market. Prior to starting Bolt, Ben ran Brainstream Design, a product design and development consultancy in Massachusetts. Ben has been directly responsible for bringing a long list of products to market covering diverse sectors including consumer electronics, high-performance audio, sporting goods and green energy.

 

Jon Troutman – Canary
Jon is the co-founder and design director of Canary. He formerly led product design at General Assembly creating educational experiences that bridged in-person and online interfaces. He is also a co-founder of Designers Debate Club and previously worked as an art director at DISTINC.

 

Tim Hoover – Canary

Tim is the lead product designer at Canary. He is also a co-author of Kern and Burn: Conversations With Design Entrepreneurs, a co-founder of The People’s Pennant, a MICA GDMFA alumni, and former founding-partner of The Infantree. He was previously at Betaworks and IDEO.

 

Jeff Mancini – R/GA
Jeff is the head of Product Innovation at R/GA. There he oversees a team of strategists bringing brand and business thinking into the innovation process. Prior to R/GA, he served as the global head of brand innovation at Interbrand, the world’s largest brand consultancy. He is an active public speaker and his work with Fortune 500 brands has been widely published. Jeff holds a BA and a Master of Architecture degree from Columbia University.

 

Ryan Rzepecki – Social Bicycles
Ryan Rzepecki is the founder and CEO of Social Bicycles. Ryan is an urban planner who specializes in applying mobile technology to improve local transportation. He previously worked for the NYC Department of Transportation as a bike planner before founding Social Bicycles in 2010. His company builds custom bikes with an integrated GPS-enabled locking system that eliminates the need for expensive docking stations. His passion is to advance multi-modal transportation systems by providing the ultimate first/last mile solution.

 

tyler_sqTyler Mincey – Fictive Kin + Apple
I worked at Apple for 5 years managing the engineering development of the iPod product line as well as a few key new technologies like the touch screen for the first iPhone. On the education and mentoring side, I’ve been a teaching assistant and coach for the Smart Product Design Lab at Stanford. These days I work with my good friends at Fictive Kin building new web and mobile products, organizing a conference called Brooklyn Beta, and trying to live a life I’ll be proud to tell the grandkids about.

 

 

Peter Semelhack – Bug Labs
Peter Semmelhack is the Founder and CEO of Bug Labs. Prior to Bug, Semmelhack was Founder and CEO/CTO of Antenna Software, a mobile enterprise software company.

 

 

 

 

Ryan Vinyard – Highway1
Ryan is a Mechanical Engineer who currently works at Lime Lab and Highway1, both PCH International companies. At the Highway1 startup incubator, Ryan helps startups navigate through prototyping and manufacturing processes on the way to production. Previous to joining Lime Lab, Ryan was at Motiv Power Systems working on 100%-electric buses where he was responsible for all mechanical design releases, interfacing with vendors, and installing and maintaining modules on the bus.Ryan holds a B.S. in Product Design from Stanford University.

 

WHO IS PUTTING ON THIS EVENT?

We are a collection of builders who believe that education is the key to success with building hardware startups. Turning hardware ideas into companies is hard and we felt events like this can help make the community stronger.

  • Marc Barros
  • Haytham Elhawary
  • Idan Cohen

 

THANK YOU TO OUR SPONSORS

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Image Credit:Fran Simo via Creative Commons

I’m excited to announce our first Hardware Workshop in San Francisco on November 22nd and 23rd.

The workshop is a two day event for founders of hardware startups to help you learn how to get from an idea to market fit. The curriculum is broken up into a series of 60 minute sessions, taught by experienced hardware startup operators. This workshop goes beyond “how to crowdfund an MVP” to provide lessons applicable in building a successful hardware startup. We hope you leave the workshop with a deeper understanding of what it takes to turn your idea into a successful company.

WHEN?
Friday, November 22nd – Saturday, November 23.

  • Doors open at 8:30am
  • Sessions run every hour (except for lunch) from 9am – 5pm.
  • Followed by Happy Hour

WHERE?
Astro Studios, 348 6th St, San Francisco, 94103

COST?
$50.00

Being entrepreneurs we are sensitive to charging for events, but we found a minimum amount enables us to make the event better (better food, audio/video equipment, location, organizer help, etc), while ensuring you are committed to the event. The dollars go strictly to making the event awesome.

HOW DO I BUY A TICKET?
Sorry, but we are sold out.

 

WHAT WILL I LEARN?
Lots. We will have 14 different 60 minute sections, taught be experienced operators. The topics will cover some of the following:

  • Understanding customer needs
  • Defining your brand
  • Prototyping ugly, early
  • Refining to an MVP
  • Building a team
  • Raising capital
  • Picking the right supplier
  • Made in America
  • Building great software with hardware
  • The right roadmap
  • Retail ready packaging
  • Creating a platform
  • Growing Internationally

WHO IS TEACHING?

Marc Barros – Contour
Marc Barros is a co-founder and former CEO of Contour, a hands-free camera company that makes action video easy to capture and share. Shortly after graduating from the University of Washington, Marc co-founded Contour in 2004 and led the organization from a garage to a multi-million dollar company with hundreds of thousands of customers around the world. @marcbarros

 

Gregor Berkowitz – Moto Development, Cisco
Founder of Moto Development, one of the premier engineering firms in the Bay Area, before selling it to Cisco. He brings over 25 years of hardware experience, having worked with most of the major CE brands you see today.

 

 

Monisha Perkash – Lumo Back 
Monisha Perkash is CEO & Co-founder at LUMO BodyTech which uses smart sensors and software to help people improve their health. Monisha previously served as CEO and Co-Founder of TuitionCoach (acquired by SimpleTuition in 2009), where she oversaw the financing, launch, and general management of the start-up. She has also held leadership positions at Siebel Systems, Pensare, and AmeriCorps. Monisha has an MBA from Stanford and a BA from Yale. She enjoys spending time with her family, playing tennis, skiing, running, and dancing.

 

Scott Miller – Dragon Innovation 
Scott N. Miller is the CEO of Dragon Innovation, a company whose mission is to help hardware entrepreneurs succeed in every phase of the journey from a crowdfunding to manufacturing at scale. Prior to founding Dragon, Scott spent 10 years at iRobot and was responsible for setting up and leading the team that manufactured Roomba, Scooba, Looj and ConnectR. Scott is also a General Partner at Bolt, and has served as an Adjunct Professor of Mechanical Engineering at Olin College and taught the Mechanical Design and the Design for Manufacture courses. @dragoninnovate

 

Andre Neumann – Quantum, Flip
Andre Neumann-Loreck serves as an advisor to 4 HW start-ups in SF and is a consultant with the Pretium Consulting Group, focusing on strategy and supply chain. Prior to this, Andre was Vice President of Engineering, Manufacturing and Operations for Cisco Consumer Products.  Before Cisco, Andre built and led successful teams at Pure Digital Technologies (Flip Video)  where he was C.O.O.  He also serves on the board of Marin Country Day School where he co-chairs the Committee on Innovation and Creativity.  Andre holds a BA from Sophia University in Tokyo, and speaks German and Japanese.

 

Ariel Braunstein – Knowmia, Flip, Sega
Ariel Braunstein is Co-Founder and CEO of Knowmia.  Ariel was Co-Founder and Head of Products at Pure Digital Technologies, which developed the iconic Flip Video line of pocket camcorders and was acquired by Cisco in 2009.  He then was Head of Products for Cisco Consumer Products, where he oversaw Flip Video as well as networking devices and software from Linksys, Pure Networks and other consumer brands. Previously Ariel ran Interact Inc., a gaming platform startup out of Israel and led product development for FamilyWonder.com which was later sold to Sega of Japan.

 

Eric Klein – Lemnos Labs, Nokia, Sun
My passion is imagining, engineering, and marketing innovative hardware products. I’ve had the opportunity to found successful startups, manage teams in highly successful, multi-national corporations, and provide capital to early stage startups. I’m a Partner at Lemnos Labs, the San Francisco based hardware accelerator helping lead the worldwide hardware renaissance. I’ve previously enjoyed product roles at Nokia, Sun Microsystems, Real Networks, Palm, and Apple.

 

Aamir Virani – Dropcam
Aamir Virani is the co-founder and COO of Dropcam. Before starting Dropcam, Aamir was an early engineer at Xobni, where he architected and wrote Xobni’s profile management system and managed development of the invite system, a first-of-its-kind Outlook-based viral marketing scheme. . A data lover and avid runner, Aamir has a B.S. in Electrical Engineering from Rice University and a M.S. in Electrical Engineering from Stanford University.

 

Brett Lovelady – Astro Studios
Brett Lovelady is the co-founder of Astro Studios. Founded in 1994 as a design driven culture to blend creative skills, technologies and lifestyle perspectives into supercharged products and brands. In 2007, to further commercialize their design brand, ASTRO spun-off ASTRO Gaming, a venture backed, hi-performance video gaming products company, which was sold to Skullcandy, Inc. (NASDAQ: SKUL).

 

David Merrill – Sifteo
Dave is an expert in cutting-edge human-computer interaction and has developed multiple award-winning technologies, including Sifteo Cubes, a new hands-on game system for Intelligent Play. Dave holds a BS in Symbolic Systems and an MS in Computer Science from Stanford University, and an MS and PhD from the MIT Media Lab.

 

David Schroeder – Reliance CM David is the Business Development Manager of Oregon-based contract manufacturer, RelianceCM. He focuses on helping startups bring their products to life. David organizes the PDX Hardware Startup Meetup Group to help strengthen the hardware community in Portland. His work at RelianceCM has made him passionate about the impact manufacturing has on our economy. David’s hands-on experience gives him a complete understanding on what it takes to manufacture products domestically.  @RCMDavid

 

Ryan Vinyard – Highway1
Ryan is a Mechanical Engineer who currently works at Lime Lab and Highway1, both PCH International companies. At the Highway1 startup incubator, Ryan helps startups navigate through prototyping and manufacturing processes on the way to production. Previous to joining Lime Lab, Ryan was at Motiv Power Systems working on 100%-electric buses where he was responsible for all mechanical design releases, interfacing with vendors, and installing and maintaining modules on the bus.Ryan holds a B.S. in Product Design from Stanford University.

 

Lenny Richiuso – Flextronics
As Sr. Director of Product Technologies at Flextronics, Lenny leads an engineering team responsible for developing product technologies and manufacturing processes for consumer electronics. With over 20 years of experience in the design and manufacture of consumer products in Engineering Management, Product Management, R & D Engineering and Product Design, Lenny has held positions at Pentair Inc. and Eastman Kodak Company. An inventor with 13 patents, Lenny has a B.S. in Manufacturing Engineering from Rochester Institute of Technology.

 

Jeevan Kalanithi – Sifteo
Jeevan is an entrepreneur and technologist specializing in user interfaces and consumer hardware products. Prior to founding Sifteo, Jeevan co-founded a design and technology consulting business with clients ranging from Fortune 500 companies to non-profits. Jeevan and his work have been featured at TED, MoMA, The New York Times, CNN and Wired. Jeevan holds a BS in Symbolic Systems from Stanford University and an MS from the MIT Media Lab, where he was a National Science Foundation fellow.

Cyril – Ebersweiler – Haxlr8r
Entrepreneur, venture capitalist. Cyril is a venture partner at SOSventures and the founder of HAXLR8R (accelerator program for hardware startups – Shenzhen & San Francisco), China Axlr8r (the first mentorship-driven seed funding program in China – Shanghai) and LEAP Axlr8r (building the future of interaction design – San Francisco). He is mentoring at Techstars and 500startups, an advisor to the Global Accelerator Network.

 

WHO IS PUTTING ON THIS EVENT?
We are a collection of builders who believe that education is the key to success for future hardware startups. Turning hardware ideas into successful companies is hard and we felt events like this can help make the community stronger.

  • Marc Barros
  • Adam Ellsworth
  • Michael Guerin
  • Erik Katz
  • Robert Han

 

THANK YOU TO OUR SPONSORS


Image Credit: en:User:Paul.h via Creative Commons